As a practice owner or manager, you want your practice and brand to have a unique identity which reflects your key values. Ensuring you have a strong brand identity means that you will have a distinct look and feel when patients enter your practice. First impressions count, so brand identity should not be overlooked.
Defining brand identity
Your brand is probably best defined as “the way people talk about your business”. What would you customers say when asked to describe your practice? Do you use key colours and fonts throughout? Does your waiting area feel calm, professional, friendly or cosy? Are there things that set your practice apart from your competition? How do you communicate with your customers? All of these things can form part of your brand identity.
Along with defining a set of key values and having a fantastic logo, you should consider the part your dental uniform plays in your branding. The way your staff present themselves is vital.
At My Dental Uniform we have a fantastic range of uniforms to suit all shapes and sizes.
The key focus when selecting a uniform is functionality and comfort. In a job where you are on your feet all day, it’s important to choose uniform that’s specially designed for dental professionals.
It’s important to remember all staff when choosing uniform. How the Reception staff and Practice Manager present themselves is just as important as the Clinical staff.
What do you want your dental uniform to say about your practice? Do you want to look smart and professional or do you want your staff to look more friendly and open? You also need to be mindful of uniforms that work for both men and women if this is applicable.
When choosing uniform, you should consider your brand colours. Colour can define and differentiate your practice. One option is to choose outfits of block colour to identify the different roles within your practice. For instance, if your brand colours are predominantly pink and turquoise, you could select turquoise for dental nurses, pink for the receptionist and practice manager, and white for the dentist. Many products are available in a wide range of colour combinations, together with sizes to suit all body types.
Selecting the right uniform is all part of the bigger picture and is key to creating a strong brand. At My Dental Uniform we can help you to get the right uniform for your practice; don’t forget that we’re here to assist on 0800 028 1181 (Monday to Friday, 8.30am-5.30pm).